Innovative and results-driven Digital Content Development and Product Designer with 9+ years of comprehensive experience in designing and developing cutting-edge products utilizing rapid-prototyping and high-fidelity responsive wireframing tools. Proven expertise in UX/UI design, creative branding, advanced data visualization, digital-first CI (Corporate Identity) management, and coordinating global design efforts to drive product innovation, enhance UX (User Experience), and elevate the corporate identity of leading organizations in both technology and international risk analysis.
Digital Design and User Experience
Architect of user experience and interface for RANE’s flagship subscriber-only intelligence dashboard, designing user-centered navigation, accessibility, and search algorithm features. These initiatives resulted in a 15% reduction in bounce rate and garnered an internal bonus for outstanding contribution to platform engagement and user satisfaction.
Multimedia Content Creation
Directed the visualization strategy for high-level geopolitical and financial risk reports, translating complex, data-heavy analysis into accessible, interactive infographics using Flourish. This work was featured in external publications and received several commendations from the CEO and CMO for enhancing content clarity and reach.
Corporate Identity Evolution
Successfully led a full digital-first Corporate Identity (CI) refresh for the organization, implementing new guidelines across all digital platforms (website, social media, intelligence portals). This was achieved by developing and implementing a centralized Figma Design System (Styleguide), including version-controlled, reusable component libraries for immediate use by product and development teams. This approach standardized typography, color palettes, and interactive element behaviors across the website, intelligence portals, and marketing collateral.
Advisory Role
Served as the primary consultant to the Executive Research team, providing expert advice on integrating digital design and data-driven storytelling techniques into critical communication and platform workflow strategies for high-profile client deliverables.
Product UX/UI and Client-Facing Digital Enhancement
Led the digital design and user experience overhaul of key internal proprietary software (inventory and invoice management systems) for major clients, including Royal Caribbean, Holland America, and Princess Cruises. Applied strategic UX principles to streamline complex financial workflows, resulting in several commendations for improvements in user efficiency for client operations staff.
New Product Innovation and Design (Ocean Guardian)
Key collaborator in the ideation and initial design execution of Ocean Guardian, a comprehensive digital solution for maritime environmental compliance. Established the initial visual identity, information architecture, and core UI design, prioritizing accessibility and usability for its complex global maritime regulatory functions.
Template & Self-Service Support
Developed and maintained a comprehensive, easy-to-use self-service design template library utilizing Axure RP and Adobe Express, enabling global product and sales teams to independently produce on-brand materials. This efficiency measure reduced reliance on the central design department for routine tasks.
External Agency Coordination
Managed relationships and project lifecycles with external design and developmentteams for major product launches. Provided clear and concise creative briefs, ensuring all vendor outputs strictly adhered to Brenock's brand guidelines and met rigorous international quality standards.
Gainesville, FL
Bachelor of Science (B.S) in History - 3.6 GPA
Adobe Creative Cloud (Photoshop, Illustrator, inDesign)
Figma & Canva (Template, Workflow, & Prototype Creation)
Data Visualization & Infographics Web
Web Development & Literacy (HTML/CSS) Strategy
Corporate Identity (CI) Development & Oversight
Digital-First Branding & Governance
Vendor/Agency Management & Coordination
Project & Stakeholder Management
User Experience (UX) & User Interface (UI) Design
WCAG Accessibility Standards
Usability Testing
Product Design
Rapid Prototyping
Digital Storytelling & Advisory